Life Is Good

126 products

Embrace the ethos of optimism with Life is Good, a brand founded by brothers Bert and John Jacobs in 1994. Despite humble beginnings, they discovered the power of positivity through their iconic t-shirts, which continue to stand the test of time with enduring quality and laid-back styles. Crafted for everyday softness, our tees and sweatshirts offer comfort and versatility for any adventure, spreading a message of joy and resilience wherever you go.

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Stoneware mug with a pine green woodcut design and Jake the dog illustration, reads Take it Easy.

Take it Easy Woodcut Pine Jake's Mug

Stoneware mug with a sunrise design and Jake the dog holding coffee, reads “Rise & Shine” in bold lettering.

Showtime Matchbook Rise Coffee Sun Jake's Mug

Classic stoneware diner mug with brown cowboy boots and Giddy Up text, retro-style design.

Giddy Up Cowboy Boots Diner Mug

Stoneware diner mug with three colorful heart-shaped flower illustrations, cheerful and retro-inspired design.

Three Heart Flowers Diner Mug

Cotton baseball cap with embroidered yellow smiley face graphic, soft-washed fabric and adjustable snapback closure.

Cotton baseball cap with embroidered yellow smiley face graphic, soft-washed fabric and adjustable snapback closure.

Smiley Face Chill Cap

Life is Good Positive Lifestyle Brand Soft Mesh Back Cap

LIG Vintage Wordmark Stacked Corduroy Chill Cap

Men's long sleeve crusher tee with scenic log bridge hike vista graphic, soft washed cotton for everyday comfort.

Men's long sleeve crusher tee with scenic log bridge hike vista graphic, soft washed cotton for everyday comfort.

Log Bridge Hike Vista Long Sleeve Crusher Tee Men's

Men's long sleeve crusher tee with colorful groovy tie dye and “Dog Dad” text, soft washed cotton, classic fit.

Men's long sleeve crusher tee with colorful groovy tie dye and “Dog Dad” text, soft washed cotton, classic fit.

Groovy Tie Dye Dog Dad Long Sleeve Crusher Tee Men's

Men's long sleeve crusher tee with evergreen silo graphic, soft heavyweight cotton, classic comfortable fit.

Men's long sleeve crusher tee with evergreen silo graphic, soft heavyweight cotton, classic comfortable fit.

Keep it Simple Evergreen Silo Long Sleeve Tee Men's

Men’s short sleeve crusher tee with quirky country ride graphic, soft heavyweight cotton, classic comfortable fit.

Men’s short sleeve crusher tee with quirky country ride graphic, soft heavyweight cotton, classic comfortable fit.

Quirky Country Ride Short Sleeve Tee Men's

Men’s ultra-soft lightweight textured slub tee with I Like Crafts label text, relaxed fit for everyday comfort.

Men’s ultra-soft lightweight textured slub tee with I Like Crafts label text, relaxed fit for everyday comfort.

I Like Crafts Label Textured Slub Tee Men's

Women’s short sleeve vee crusher tee with Beach Adirondacks graphic, soft washed cotton, classic relaxed fit.

Women’s short sleeve vee crusher tee with Beach Adirondacks graphic, soft washed cotton, classic relaxed fit.

Beach Adirondacks Short Sleeve Vee Women's

Women’s crusher vee tee with quirky daisies graphic, soft washed cotton, classic fit with slight waist shape.

Women’s crusher vee tee with quirky daisies graphic, soft washed cotton, classic fit with slight waist shape.

Quirky Daisies Crusher Vee Women's

Women’s crusher vee tee with peace hammock graphic, soft washed cotton, classic fit with slight waist shape.

Women’s crusher vee tee with peace hammock graphic, soft washed cotton, classic fit with slight waist shape.

Keep it Simple Peace Hammock Crusher Vee Women's

Women’s long sleeve crusher vee tee with autumn leafscape graphic, soft washed cotton, classic fit with slight waist shape.

Women’s long sleeve crusher vee tee with autumn leafscape graphic, soft washed cotton, classic fit with slight waist shape.

Autumn Leafscape Long Sleeve Crusher Vee Women's

Women’s long sleeve crusher vee tee with sea life and shells graphic, soft washed cotton, classic fit with slight waist shape.

Women’s long sleeve crusher vee tee with sea life and shells graphic, soft washed cotton, classic fit with slight waist shape.

Sea Life and Shells Long Sleeve Crusher Vee Women's

Women’s long sleeve crusher tee with mushroom retro scene graphic, soft washed cotton, classic relaxed fit.

Women’s long sleeve crusher tee with mushroom retro scene graphic, soft washed cotton, classic relaxed fit.

Mushroom Retro Scene Long Sleeve Crusher Tee Women's

Stoneware mug with Clean Every Day is Saturday ocean sun design, 16oz, microwave and dishwasher safe.

Clean Every Day is Saturday Ocean Sun

Colorful tie-dye LIG Turtle Shell mug, 16oz, made from stoneware, with a cheerful design.

LIG Turtle Shell Tie Dye

A larger 15 oz. stoneware diner mug featuring a wildflower and butterfly design, perfect for everyday use.

Wildflower and Butterflies

A 15 oz. stoneware diner mug featuring a sunset mountains design, perfect for coffee or tea lovers.

LIG Sunset Mountains

A comfortable adjustable cap featuring a daisy design, perfect for casual outdoor wear and sun protection.

A comfortable adjustable cap featuring a daisy design, perfect for casual outdoor wear and sun protection.

LIG Daisy Chill Cap

Sunwashed chill cap with embroidered sunrise wave heart graphic, distressed bill, faded cotton, and low-mid crown fit.

Sunwashed chill cap with embroidered sunrise wave heart graphic, distressed bill, faded cotton, and low-mid crown fit.

Sunrise Wave Heart Sunwashed Chill Cap

A vintage oval cap featuring a playful Jake face design, perfect for casual outdoor wear and sun protection.

A vintage oval cap featuring a playful Jake face design, perfect for casual outdoor wear and sun protection.

Jake Face LIG Vintage Oval Chill Cap

A colorful adjustable cap featuring a rainbow mountain design, perfect for outdoor activities and sun protection.

A colorful adjustable cap featuring a rainbow mountain design, perfect for outdoor activities and sun protection.

Rainbow Mountains Chill Cap

A men’s Crusher Tee featuring Jake and Rocket dining at a table, made with soft cotton for casual comfort and style.

A men’s Crusher Tee featuring Jake and Rocket dining at a table, made with soft cotton for casual comfort and style.

Jake and Rocket Dining Out Crusher Tee Men's

A men’s Crusher Tee with allover Adirondack Jake print, featuring soft cotton fabric and a relaxed fit for casual comfort.

A men’s Crusher Tee with allover Adirondack Jake print, featuring soft cotton fabric and a relaxed fit for casual comfort.

Adirondack Jake Allover Printed Crusher Tee Men's

Men’s retro Crusher-LITE long sleeve tee with Take It Outside graphic, soft USA-grown cotton in lightweight blue fabric.

Men’s retro Crusher-LITE long sleeve tee with Take It Outside graphic, soft USA-grown cotton in lightweight blue fabric.

Take It Outside Retro Long Sleeve Crusher-LITE Tee Men's

Men’s long sleeve Crusher-LITE tee with sailboat and Just Add Water graphic soft blue lightweight cotton for everyday comfort

Men’s long sleeve Crusher-LITE tee with sailboat and Just Add Water graphic soft blue lightweight cotton for everyday comfort

Just Add Water Sailboat Long Sleeve Crusher-LITE Tee Men's

Men’s Crusher-LITE tee with Jake fishing graphic and Great Catch text, soft lightweight cotton for all-day comfort.

Men’s Crusher-LITE tee with Jake fishing graphic and Great Catch text, soft lightweight cotton for all-day comfort.

Jake's Great Catch Crusher-LITE Tee Men's

Men’s Crusher-LITE tee with mountain graphic and Life Isn’t Perfect quote, soft lightweight cotton with relaxed fit.

Men’s Crusher-LITE tee with mountain graphic and Life Isn’t Perfect quote, soft lightweight cotton with relaxed fit.

Life Isn't Perfect Mountains Crusher-LITE Tee Men's

Men’s short sleeve tee with classic yellow smiley face graphic, soft Crusher-LITE cotton with a relaxed, lightweight fit.

Men’s short sleeve tee with classic yellow smiley face graphic, soft Crusher-LITE cotton with a relaxed, lightweight fit.

Smiley Face Short Sleeve Tee Men's

Women’s long sleeve Crusher Vee tee with dreamy sunrise daisy print, soft cotton blend, classic fit with slight waist shape.

Women’s long sleeve Crusher Vee tee with dreamy sunrise daisy print, soft cotton blend, classic fit with slight waist shape.

Dreamy Sunrise Daisy Crusher Vee Women's

Women’s classic Crusher tee with 3 groovy flower graphic, soft garment-washed 100% cotton, relaxed fit with vintage style.

Women’s classic Crusher tee with 3 groovy flower graphic, soft garment-washed 100% cotton, relaxed fit with vintage style.

3 Groovy Flowers Crusher Tee Women's

Women’s Crusher tee with tie dye and beach umbrella graphic, soft garment-washed cotton relaxed fit for all-day comfort.

Women’s Crusher tee with tie dye and beach umbrella graphic, soft garment-washed cotton relaxed fit for all-day comfort.

Tie Dye Beach Umbrella Crusher Tee Women's

Women’s short sleeve vee tee with hibiscus flower graphic lightweight cotton soft garment-washed fabric & slight waist shape

Women’s short sleeve vee tee with hibiscus flower graphic lightweight cotton soft garment-washed fabric & slight waist shape

Beach Bound Hibiscus Short Sleeve Vee Women's

Women’s lightweight Crusher-LITE hooded tee with dragonfly floral print, soft garment-washed cotton, relaxed fit.

Women’s lightweight Crusher-LITE hooded tee with dragonfly floral print, soft garment-washed cotton, relaxed fit.

Floral Backdrop Dragonfly Long Sleeve Crusher-LITE Hooded Tee Women's

Men’s Crusher-LITE short sleeve tee with anthem flag graphic, soft USA-grown cotton, lightweight and comfortable fit.

Men’s Crusher-LITE short sleeve tee with anthem flag graphic, soft USA-grown cotton, lightweight and comfortable fit.

Anthem Flag Short Sleeve Tee Men's

Women’s lightweight Crusher-LITE tee with Americana daisy graphic, soft garment-washed cotton, and slight waist shape.

Women’s lightweight Crusher-LITE tee with Americana daisy graphic, soft garment-washed cotton, and slight waist shape.

Americana Daisy Crusher-LITE Tee Women's

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Life Is Good optimistic uplifting playful positive lifestyle apparel